Fonts: Back To The Future

Football season is over but the DP have apparently punted on their revamped column-body font, dumping the new serif-heavy, smaller font and bringing back their old reliable. Curiously, they are still using the new font for subheadlines.

The new font lasted only 5 days - the January 6 edition uses the old font.

With or without the reversion, the conversion was hardly 'seamless to the eye' as editor Geri Ferrara claimed. It was, in fact, quite jarring and bringing back the old font is unassailable evidence that readers, employees or both decided the new font was unacceptable.

While I applaud the move it's a rather quick and humiliating climbdown considering all the breathless hype trotted out by DP editors & management less than one week ago.