Monday, December 31, 2012

The DP phones it in to end 2012

The December 31 issue of The Dominion Post has a whopping 24 pages.  That's 3.125 cents per page at the newsstand price of 75 cents.  7 of those pages are full-color ads, leaving an even more whopping 17 pages.  That's 4.4 cents per page, much of it for wire copy you read on the internet yesterday.  One can only wonder what the Jan 1 2013 issue will bring.  Probably more of the same.

Most of the full-color ad pages are for - you guessed it - car dealerships.  They have 'clearance' sales all year long.  Who is doing the buying for these dealerships and why do they keep their jobs if the cars don't sell anywhere near full price?  Clothes I can understand.  Retailers are forced to buy size runs and the Small and Medium shirts are left on the shelf waiting for the increasingly rare skinny males to buy them.  But cars fit everyone.  If you have a lotful of previously unsellable cars perhaps you should ask your wife to pick out the colors, since your sense of fashion is obviously a marketplace failure.

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